The Alander

Owners Jason Seiler & Reid Kendall transformed what used to be an economy roadside motel into The Alander: a luxury boutique lodge in the idyllic countryside where the Berkshires meet the Hudson Valley. I was elated when they approached me about creating what was to become their hand-lettered logo, and I’m hoping I’ll get to visit one day and be greeted by the lit logo sign pictured.

The Alander was recently featured in this year’s Hudson Valley’s Magazine’s Top New Hotels & Inns issue.

Client: The Alander