Be More Chill
Broadway Cast Album Packaging

Vinyl Gatefold & Sleeves
40-page Booklet/Double CD + Jewel Case

When designing the packaging for Broadway cast albums, I’m typically sent the show’s logo (key art), a folder of production photos + a boat load of text (lyrics, liner notes, etc). Then I’m given carte blanche to create an imaginative & organized souvenir package inspired by what I see and hear. Joe Iconis’s Be More Chill, with it’s obvious adoration of oldschool video games, was an overwhelming joy to bring to life on the page. I created 8-bit graphics of each character, a mini video game obstacle course that runs around the frame of the vinyl gatefold, a smartphone with the characters lists, casette tapes, iPhone emojis, video game cartridges & more.

One of the favorite details is the silver knockouts on the circuit board pattern in the CD version. It wasn’t something the printer could do on the LP labels, so it is a little reward for those who still own a CD player.

Client: Ghostlight Records
Key Art: AKA NYC
Photos: Maria Baranova